Zipp offers a list of the brands who have confirmed compatibility here. Brands that are not included may still be used, however compatibility should be verified with the tire manufacturer.
Zipp is currently involved with international committees, such as ETRTO and ISO. As of 2019, ETRTO recognizes hookless rims for bicycles as safe and approved. The specific dimensions for hookless rims are published, and Zipp rims are fully compliant. ISO will publish the same set of drawings in April 2021, further cementing the legitimacy and safety of the hookless interface. As a result, all tubeless or tubeless-ready tires that comply with ETRTO and ISO are compatible and safe to use with Zipp 353 NSW wheels.